Adam Marburger: Shaping F&I Leadership with a New Approach
In the competitive world of automotive dealerships, Adam Marburger has emerged as a notable figure. While he is gaining recognition for his approach to the Finance and Insurance (F&I) office, his leadership style emphasizes a focus on relationships, profitability, and customer loyalty. As CEO of Ascent Dealer Services, host of Training Camp with Adam Marburger on CBT News, and author of The Servant Leading F&I Manager: Leadership Redefined, Marburger has dedicated much of his career to evolving practices within the industry. This January, he will present his perspectives at NADA 2025 in New Orleans, discussing leadership and customer engagement. Refining F&I Leadership For years, the F&I office has often been associated with aggressive sales techniques, but Marburger advocates for a shift in approach. “The F&I office is not solely about margins—it’s also about building relationships,” says Marburger. “When customers feel valued, they return because they trust you, not because they feel obligated.” This philosophy forms the foundation of his book, The Servant Leading F&I Manager, which outlines ways to cultivate cultures of trust and excellence. Featuring a foreword by Jonathan W. Dawson, founder of Sellchology, the book is positioned as a helpful resource for industry professionals. “Adam’s approach offers practical ideas and has resonated with many in the industry,”