Humans That Build is an independent publication launched in March 2026 by Adam Marburger. Subscribe today, and get full access to the website as well as email newsletters about new content when it’s available.

Humans That Build Real conversations with the people who build what lasts. Hosted by Adam Marburger Humans That Build is a leadership and business podcast focused on the people who build real things—companies, teams, systems, and cultures—through discipline, responsibility, and execution. Hosted by Adam Marburger, the show features long-form conversations with founders, executives, operators, and leaders who have earned their authority through experience, not hype. Each episode explores how successful builders think, make decisions, navigate pressure, recover from failure, and sustain performance over time. Rather than chasing trends or quick wins, Humans That Build documents the mindset, judgment, and character required to create work that lasts. Conversations are practical, grounded, and centered on real-world leadership—what it actually takes to build, lead, and grow in complex environments. This podcast is for professionals, leaders, and entrepreneurs who value substance over slogans and want insight drawn from lived experience, not theory.
The discourse of this particular episode is predicated upon the compelling journey of Frank Crinite , a luminary within the automotive industry, who shares his profound narrative of resilience and transformation. The conversation commences with an exploration of Frank’s early influences and his serendipitous entrance into the car sales realm, catalyzed by familial expectations and personal circumstances. This anecdote serves as a precursor to a deeper examination of his professional ethos, which is characterized by an unwavering commitment to service and community engagement. Frank elucidates how pivotal moments in his life, including a harrowing battle with Hodgkin’s lymphoma, catalyzed a profound paradigm shift in his approach to both business and personal interactions. Through this lens, he articulates the importance of empathy, authenticity, and the human connection in fostering not only personal success but also collective growth within the automotive sector. The episode subsequently delves into the establishment of the Pinnacle Society, a collaborative initiative aimed at empowering high-performing sales professionals. Frank’s reflections on the intricate dynamics of competition and camaraderie among top-tier salespeople underscore a common theme: the elevation of others is paramount to sustained success. He passionately advocates for a culture devoid of ego and entrenched in mutual support, whereby industry leaders actively engage in uplifting one another to achieve greater heights. This narrative, rich with personal anecdotes and professional insights, culminates in an earnest call to action for listeners to embrace vulnerability, foster community, and prioritize genuine relationships in all their endeavors.
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